Noonomic Approach to the Development of Creative Industries in the Context of Global Transformations

In the context of global transformations (digitalization, pandemics, geopolitical shifts), creative industries are becoming a key driver of the economy based on knowledge and innovation. However, traditional management models are becoming obsolete, which requires new approaches, such as noonomy. The purpose of the study is to analyze the possibilities of the noono­mic approach for the sustainable development of creative industries in conditions of instability. The noonomic approach allows creative industries to adapt to changes more effectively, turning knowledge and innovation into a key resource for development. The most important conditions for success are investments in human capital, digital infrastructure and flexible institutions. Further research can be aimed at developing metrics for assessing the effectiveness of noonomic models in the creative sector.