The Impact of Generative AI on Digital Marketing Strategies: Evidence from Emerging Markets

The implementation of generative AI technologies in digital marketing is changing the way businesses interact with customers, but little is known about its utilization and effects in developing nations. This research aims to explore the use of generative AI and businesses in Bangladesh and other emerging economies adopting generative AI for the purposes of their digital marketing strategy. Based on a mixed-methods design, the study integrates quantitatively with 120 marketing experts and qualitatively with 12 senior marketing executives. The results also show that 68% of businesses in our sample are employing generative AI tools, most commonly for automated content generation, personalized campaigns, and customer engagement. But obstacles such as high deployment costs, trained workforce shortage, and data privacy fears continue to inhibit mainstream acceptance. The report reveals that companies using AI have seen a 23% lift in customer interaction ratios and an improvement of marketing ROI. These results underline the potential of generative ai in promoting marketing effectiveness in emerging markets and the importance of targeted training, more transparent regulatory engagements and affordable technology choices. The paper provides some guidelines for marketers and governments that wish to leverage AI-based marketing in these regions.