Analysis of the High-Quality Development Path of Rural E-Commerce in Guizhou Province under the Background of “Promoting Agriculture through Digital Commerce”

“数商兴农”为农业农村数字化发展提供了支持，在此背景下贵州省农村电商发展规模不断壮大、发展实效不断提升。本研究从“数商兴农”政策角度出发，分析“数商兴农”适配农村电商高质量发展的耦合机制、逻辑缘起与发展机制，在深度分析目前贵州省农村电商发展成效的基础上，针对贵州省农村电商发展过程中的困境，提出了完善农村电商底层支撑、建立一体化农村电商体系、创新农村电商发展机制、打造区域联结机制突出地区特色、强化农村电商人才队伍建设的高质量发展路径。The “promotion of agriculture through digital commerce” has provided support for the digital development of agriculture and rural areas. Against this backdrop, the scale of rural e-commerce development in Guizhou Province continues to grow and its effectiveness continues to improve. This study analyzes the coupling mechanism, logical origin, and development mechanism of “promoting agriculture through digital commerce” to match the high-quality development of rural e-commerce from the perspective of the “promoting agriculture through digital commerce” policy. Based on an in-deep analysis of the current development effectiveness of rural e-commerce in Guizhou Province, this study proposes a high-quality development path to improve the underlying support of rural e-commerce, establish an integrated rural e-commerce system, innovate the development mechanism of rural e-commerce, create regional linkage mechanisms to highlight regional characteristics, and strengthen the construction of rural e-commerce talent teams in response to the difficulties in the development process of rural e-commerce in Guizhou Province.