Theoretical aspects of ensuring the efficiency of resource potential in agricultural enterprises

The article is devoted to the issues of ensuring the efficiency of the resource potential of agricultural enterprises. The purpose of the article is to summarize and systematize the existing approaches to defining the essence of the resource potential of agricultural enterprises and to substantiate the role of investment in ensuring its effective functioning in a changing economic environment. The article examines theoretical and methodological approaches to defining and assessing the resource potential of an agricultural enterprise as a key prerequisite for its effective operation. The study provides an overview of the views of domestic and foreign scholars on the essence of resource potential, its components, and its role in ensuring the sustainable development of agricultural production. The necessity of conducting a structural analysis of resource potential is substantiated, considering the internal capabilities of the enterprise and the external factors that influence its formation and implementation. A comparative analysis of the main definitions of the concept of resource potential is provided, which allows for the systematization of approaches to its interpretation and further practical application in management. It is determined that the resource potential of an agricultural enterprise is a multi-component system that includes material, financial, labor, innovative, informational, natural, and organizational resources and reserves that can be mobilized to achieve the strategic goals of the enterprise. The study of the impact of investment on the development of resource potential revealed that investment is a powerful tool for activating existing resources, their renewal, and the formation of reserves capable of ensuring long-term economic stability and competitiveness of the agricultural enterprise. Special attention is given to investments in technical re-equipment, the development of human capital, and increasing adaptability to changes in the external environment. It has been found that systematic management of resource potential with the involvement of investments contributes to increasing productivity, cost-effectiveness, modernization of production, and ensuring the financial stability of the enterprise. The results of the study can be used to develop strategies for the development of agricultural enterprises aimed at the rational use of resources, increasing investment attractiveness, and ensuring the sustainable development of the agricultural sector. Keywords: resource potential, agricultural enterprise, investment, efficiency, resource management, development.