Research on the Development Path of Mountain Agriculture under the Background of Digital Economy

数字经济成为经济增长新引擎，为山地农业发展带来机遇与挑战。本文从理论与实践角度出发，探讨数字经济赋能山地农业的发展路径。在阐述数字经济与山地农业理论基础、发展现状的基础上，分析得出山地农业可借助新技术实现精准生产、拓展市场，但面临网络物流差、资金人才缺等问题。进而提出数字化转型提升生产效率、加强品牌建设增强市场竞争力、推动产业融合拓展产业链、依靠政策支持优化发展环境等发展路径，旨在推动山地农业转型升级，实现可持续发展，为山地农业经济理论研究和实践发展提供参考。The digital economy has become a new engine for economic growth, presenting both opportunities and challenges for mountain agriculture. This article explores the development paths of digital economy empowering mountain agriculture from both theoretical and practical perspectives. Based on the elaboration of the theoretical foundation and current development status of the digital economy and mountain agriculture, it is analyzed that mountain agriculture can achieve precise production and expand markets with the help of new technologies, but it faces problems such as poor network logistics and shortage of funds and talents. Then, it proposes development paths such as digital transformation to improve production efficiency, strengthening brand building to enhance market competitiveness, promoting industrial integration to expand the industrial chain, and relying on policy support to optimize the development environment, aiming to promote the transformation and upgrading of mountain agriculture, achieve sustainable development, and provide references for the theoretical research and practical development of mountain agricultural economy.