IMPRESSION TOURISM: DEVELOPMENT OF AUTHENTICMEMORIAL LANDSCAPES (ON THE EXAMPLE OF THE ARCHAEOLOGICAL SITE OF ARKAIM)

The article analyzes the current forms of tourist activity, summarized in the concept of “tourism of impressions”. On the material of studies by modern authors, the specificity of event, creative, underground tourism is considered. The hypothesis about the existing demand for unique and exclusive impressions that can be realized by turning to authentic tourism is put forward. It is concluded that visiting memorial landscapes (on the example of archeological monument Arkaim) can embody the type of existential-authentic tourism or spiritual journey.