Role of Social Media in Environmental Public Awareness Campaign

Now-a-Days we are so much into Social media. By facilitating quick information sharing, civic participation, and interaction with legislators, social media has emerged as a revolutionary force in increasing public awareness of environmental issues. This study looks at how social media sites like Facebook, Instagram, TikTok, and Twitter are used in campaigns to raise public awareness of environmental issues. This study examines case studies of effective digital advocacy campaigns, like #FridaysForFuture and #BeatPlasticPollution, to show how social media promotes sustainable behaviour, global engagement, and public opinion. The study also looks at issues including false information, feeling tired, overwhelmed, or less motivated from constantly engaging in online activism, such as signing petitions, sharing awareness posts, or joining virtual campaigns and the disconnect between online and offline action. The results imply that social media is an effective instrument for raising environmental consciousness, but in order to maximize its effects, it requires effective and well planned communication and cooperation with traditional media and policymakers.