IMMERSIVITY AS AN OBJECT OF ANALYSIS: THE POTENTIAL OF MULTISENSORY RESEARCH

In this article, the author examines the methodological foundations and conceptual provisions that reveal the specificity of the immersive in culture and immersiveness as a holistic cultural phenomenon. The approaches to the digitalization of culture as an understanding of the “medial turn” that generates a new form of post-digital art practices are highlighted. The perspectives of interpreting the concept of immersiveness are revealed. The attention of the study is also focused on the sound image as a zone of direct deployment of pre-, extra- or post-anthropomorphic ways of communication with the surrounding space.The author refers to the comprehension of the olfactory code, the inclusion of the world of smells in the virtual environment (virtualization of smell). It is concluded that the immersive spaces created actualize the potential of multisensory research in modern scientific knowledge.