Strategies for the development of business education in ukraine in the context of globalization: digital transformation as a key vector of changes

The article explores the strategic approaches to developing business education in Ukraine in the context of globalization, with a special emphasis on digital transformation as a key vector of innovative changes in the educational environment. The study aims to substantiate the strategic guidelines for modernizing management education in Ukraine based on integrating global trends, digital technologies, and international experience. The methodological basis of the study is based on the methods of system analysis, comparative analysis of educational strategies, content analysis of regulatory and analytical sources, and expert assessment of the state of digitalization in business schools. As a result, the key global trends in business education are analyzed, including personalization of learning, implementation of EdTech solutions, micro-qualifications, ESG components, development of partnerships, and digital flexibility. It is established that digital transformation in Ukraine is fragmented and requires systematic management at the level of higher education institutions. A comparative analysis of international and Ukrainian practices of digitalization of business education is carried out, and the main barriers are identified: insufficient funding, lack of digital development strategies, and weak integration into the international academic space. Particular attention is paid to analyzing examples of successful implementation of digital solutions in Ukrainian universities (KSE, LvBS, KPI, S. Kuznets KhNUE). The scientific novelty of the work is to justify the conceptual model of strategic development of business education in Ukraine based on digital transformation, as well as to identify strategic priorities for digitalization in the context of comparison with international practices. The study’s practical significance lies in forming a set of recommendations for updating educational programs, management models, personnel policy, and digital infrastructure of business education institutions. Perspectives for further research include a deeper analysis of the digital maturity of Ukrainian higher education institutions, the development of indicators for assessing the effectiveness of digital strategies, and the study of digital education’s impact on graduates’ international competitiveness. Keywords: business education, development, strategy, change, transformation, digitalization, globalization, educational services, EdTecht.