CULTURAL POLICY AS A TOOL FOR MUTUAL ADAPTATION OF CULTURES

The purpose of the article is to focus on the basic principles of the formation of regional cultural policy as an important tool in the process of mutual adaptation of cultures. The theoretical basis of the research was the monograph of the Doctor of Cultural StudiesS. B. Sinetsky, as well as UNESCO materials (Universal Declaration, Round Table). Also, the results of research by domestic and foreign cultural theorists were used as theoretical material. The article asserts the high potential of culture in solving the geopolitical and domestic political problems of society as a whole and specifically of the Chelyabinsk region. The article analyzes the actual features of the culture of the XXI century in the context of globalization processes. The necessity of cultural dialogue in the process of building a modern tolerant society is revealed. The term “mutual adaptation of cultures” (intercultural adaptation) is revealed and attention is focused on the relevance of the problem of mutual adaptation of cultures in the context of globalization challenges. Thecriteria of successful mutual adaptation of cultures are considered. The concepts of “cultural diversity” and “multiculturalism” are considered, as well as their role as relevant phenomena in the formation of regional cultural policy. With regard to multiculturalism, the author analyzes the points of view of the phenomenon of domestic and foreign researchers (positive and negative views). The author also analyzes the term “cultural policy” in its historical context, considers the options for definition presented by UNESCO, as well as by various authors: cultural scientists, sociologists. The author’s definition of the term “cultural policy”, given by the Doctor of cultural Studies S. B. Sinetsky, is presented and the fundamental principles of regional cultural policy are highlighted on the example of the Chelyabinsk region. The understanding of cultural policy is given as a tool that allows not only to build the process of mutual adaptation of cultures, but also to make it more flexible and effective, the author also considers the criteria for the effectiveness of cultural policy and its practical significance as a tool for mutual adaptation of cultures against the background of a new, multicultural paradigm.