SME digital marketing tools importance and usage: the impact on printing firm performance
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Authors
- Scott C. Manley (ORCID: https://orcid.org/0000-0002-5850-715X)
- Ralph I. Williams (ORCID: https://orcid.org/0000-0001-9264-322X)
- Randy Clark (ORCID: https://orcid.org/0000-0001-8133-2688)
Publication Details
- Journal
- International Journal of Technology Marketing
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijtmkt.2025.10071767
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00