Post-truth as a Linguistic and Cultural Phenomenon

The paper discusses the concept of post-truth as a cultural and linguistic phenomenon that has gained popularity in the last decade. It analyses its semantic and ideological implications in media and political discourse. The article focuses on the ways in which post-truth serves not only to describe an era in which facts are losing their importance at the expense of a preference for emotion in the formation of public opinion, but also as a rhetorical tool in struggles for power and legitimacy. Attention is drawn to the need for a critical approach to language in the face of disinformation and information overload in an era of social media dominance.