Emotional Analysis Using Machine Learning

Understanding customer emotions about online transactions is essential for businesses. This paper explores an innovative method of analyzing these emotions using advanced machine learning techniques, particularly the DistilBERT model, which operates through a powerful web interface. By applying advanced language processing tools to product reviews, we present an effective way to detect emotions in real-time and provide actionable insights. The study highlights how artificial intelligence can transform raw, unstructured feedback into valuable analysis, helping businesses better understand their customers and improve their products and services. The findings demonstrate that deep learning can accurately identify customer sentiments and generate precise recommendations for enhancing business strategies.

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Publication Details

Published
2025-04-16
DOI
https://doi.org/10.1109/iccct63501.2025.11018920
Primary Topic
Time Series Analysis and Forecasting
Type
article
Field-Weighted Citation Impact
0.00
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Emotional Analysis Using Machine Learning

T. Saravanan, J. Surendiran, Budati Suresh Kumar, G. Saritha et al.
Time Series Analysis and Forecasting
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Emotional Analysis Using Machine Learning

T. Saravanan, J. Surendiran, Budati Suresh Kumar, G. Saritha, Sanjay Kumar, Ajmeera Kiran
article en

Abstract

Understanding customer emotions about online transactions is essential for businesses. This paper explores an innovative method of analyzing these emotions using advanced machine learning techniques, particularly the DistilBERT model, which operates through a powerful web interface. By applying advanced language processing tools to product reviews, we present an effective way to detect emotions in real-time and provide actionable insights. The study highlights how artificial intelligence can transform raw, unstructured feedback into valuable analysis, helping businesses better understand their customers and improve their products and services. The findings demonstrate that deep learning can accurately identify customer sentiments and generate precise recommendations for enhancing business strategies.

Sri Ramachandra Institute of Higher Education and Research (IN), KLE Academy of Higher Education and Research (IN), HKBK College of Engineering
Openalex Percentile: Top 85%
Time Series Analysis and Forecasting
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