Strategic Alliances and Organisational Performance of Selected Super Markets in Nigeria.

The impact of strategic alliances on the organizational performance of Nigerian supermarkets was investigated in this study. Using a sample size of 200 respondents, ten of the best supermarkets were specifically chosen. 182 questionnaires in all, representing a 91% return rate, were obtained and analyzed. The data were analyzed using both descriptive and inferential statistical methods. The research hypotheses were subjected to multiple regression and correlation analysis, while the biographical information of the respondents was analyzed using descriptive analysis. Based on the data analysis, the results showed that collaborative problem-solving (P = 0.000<0.05), knowledge sharing (P = 0.000<0.05), and customer satisfaction (P = 0.000<0.05) significantly improve organizational performance. The study came to the conclusion that supermarkets will inevitably see increases in market shares, sales growth, and profitability if they give priority to these three important factors.