Semiotics and Moment Approach as New Theoretical and Methodological Bases for the Study of the Labour Sphere (Part I Theoretical)

The article proposes a theoretical and methodological approach to the study of the sphere of industrial labour by relying on the semiotic model of social space, communication and labour. In the space of the key socio-philosophical and socio-semiotic theories of Kristeva, Rorty and Lotman the mechanism of overcoming labour alienation by design engineers and employees of Russian industrial enterprises is argued and investigated. It is interpreted as a process defined by the framework of everyday language and constituted within the discursive practices of employees at different levels of the social structure of industrial enterprises. It is shown that overcoming objective alienation is possible at certain moments associated with the transformation (shift) of the institutional boundaries of both the language game and the corresponding them at the level of social realities of interaction between labour regimes in industrial production. For this purpose, for the first time in Russian sociology, the method of research of moments (moment analysis) is used.