Impact of Price, Packaging, and Quality on Repurchase Intention of Coffee-Shop products

The purpose of this study is to investigate the impact of customers’ price fairness, product quality, and packaging fitness on repurchase intention for coffee-shop products, and how the gender and age of consumers moderate these relationships. Data were collected from a snowball sample of 302 coffee shop respondents in Saudi Arabia (e.g., barns, drip, half 1/2, Pick, address cafe, and OMORE). The researchers used an online survey to collect the data required for statistical analysis. Strict measures were used for the reliability and validity of the research scales, and partial least squares-structural equation modeling (PLS-SEM) was used to test the research hypotheses. The findings revealed the significance of price fairness, packaging fitness, and product quality in influencing the repurchase intention of coffee shop products. Specifically, packaging fitness and product quality had a greater impact on repurchase intention than did price fairness. Gender and age had insignificant moderating roles in the studied relationships. The results provide valuable insights for managers and marketers to enhance consumers’ potential to repurchase coffee-shop products by focusing on distinguishing packaging materials, ensuring product quality, and setting fair prices. This study contributes to the understanding of consumer behavior in the context of coffee-shop products, particularly in Saudi Arabia, and adds to the existing knowledge on the factors influencing consumers repurchase intention