Cooperation between China and Kazakhstan in the Sphere of Tourism

Against the backdrop of globalisation, tourism has become an important force for economic and cultural exchange between countries. This is particularly relevant in the context of the “One Belt and One Road” initiative, where co-operation between China and countries along the route is being strengthened, and tourism co-operation between China and Kazakhstan deserves special attention. With the rising living standards of Chinese citizens, the demand for international tourism has increased, and Kazakhstan, with its unique natural and cultural attractions, has become a new popular destination for Chinese tourists. Tourism co-operation between the two countries contributes to mutually beneficial economic development and deepens understanding and friendship between the peoples. This study aims to analyse the current status of tourism cooperation between China and Kazakhstan, identifying opportunities and challenges in tourism resource development, tourism product innovation and market promotion. Strategies and recommendations are proposed to deepen tourism co-operation, which can serve as a basis for the sustainable development of the tourism industry of both countries.