Balancing E-Commerce and Data Privacy in India – An Analytical Study

The rapid growth of E-commerce sector in India shows the complex challenge in balancing its immense economic potential with fundamental rights to data privacy. This article details the interplay between the rapid growth of online transactions and evolving data protection landscape in India, particularly in the light of Digital Personal Data Protection Act (DPDPA) 2023. This Article examines the legal framework governing collection, processing and storage of personal data by E-commerce entities. It also explains the status of data privacy laws in India and make suggestions on how there could be a better balance between the rights of use and ownership of data to foster continuing innovation and growth of digital commerce without endangering the consumers. This article calls for the continuing reform and integration process to establish improved framework of eradicating or at least minimize existing inequalities and improving the data protection in India.