EXTERNAL AND INTERNAL FACTORS OF INNOVATIVE DEVELOPMENT OF ENTERPRISES IN UKRAINE

The article explores the concepts of “innovation”, “pseudo-innovation”, “anti-innovation”, “innovation process”, “innovative activity”, and “innovative development”, and reveals their economic significance. The key domains for assessing an enterprise’s innovative activity have been determined, namely: tax, marketing, economic, resource, scientific and technical, informational, social, and environmental. The main principles of an enterprise’s innovative development have been defined. They form the strategic and tactical foundation for achieving competitive advantages through the implementation of new technologies, modern approaches, and effective management methods. These principles support the implementation of innovations and the enterprise’s adaptation to dynamic changes in the market environment. The principles include: prioritization of the goals and objectives of innovative development; focus on final demand and the formation of needs related to the results of innovative activity; forward-looking orientation of innovative activity; management based on systems analysis and forecasting; application of a scientific approach to innovation-related decision-making; effectiveness and efficiency in the implementation of innovations across development, management, and production; clear distribution of powers and responsibilities, and the establishment of appropriate institutions; elimination of organizational resistance to change; continuity of innovation processes at all levels of management and production; study and adaptation of the experience of leading domestic and foreign enterprises in the field of innovative development; informatization at all levels of the enterprise’s innovation system. The main external and internal factors influencing an enterprise’s innovative development and determining its ability to implement innovations have been identified. Several models of an enterprise’s innovative development are proposed: innovative development based on internal organization, which involves the implementation of innovations using the enterprise’s own resources, internal structures, and personnel; innovative development based on external organization through contractual mechanisms, which entails engaging external performers on a contractual basis; innovative development based on external organization using a venture mechanism, which involves cooperation with venture enterprises or the creation of joint innovation projects with a high level of risk.