INNOVATIVE APPROACHES TO THE ANALYSIS OF ENTERPRISE FINANCING THROUGH LEASING AND STOCK TRADING MECHANISMS

This study aims to provide insights into the future of financial mechanisms, offering a roadmap for businesses to effectively incorporate leasing and stock exchange tools into their financial strategies. The analysis of business financing through leasing and stock exchange mechanisms plays a crucial role in the efficient management of financial flows. These mechanisms offer significant opportunities for businesses, allowing them to raise capital, optimize financial structures, and mitigate risks. The relevance of leasing and stock exchange as financing tools in modern business conditions is evident, as they provide an alternative to traditional bank loans and other financial sources. The article explores how leasing enables enterprises to access assets without owning them, offering lower financial risks compared to traditional loans. Leasing is particularly beneficial for businesses seeking to use highvalue assets without tying up large amounts of capital, while the stock exchange provides an open platform for a broad spectrum of investors to participate in the financial market. The analysis also highlights the dynamic use of these mechanisms in Ukraine, with particular attention to recent trends, such as an increase in leasing operations and stock market activity. The study explores the necessity of expanding the types of leasing, implementing more flexible contract terms, and enhancing regulatory frameworks to ensure the protection of all parties involved. Furthermore, the article delves into the role of digital technologies, including blockchain and artificial intelligence, in enhancing the transparency and efficiency of these financial mechanisms. Blockchain technology promises to improve the security of leasing transactions by ensuring data integrity, while artificial intelligence can aid in forecasting market trends, providing more reliable data for decision-making, and minimizing risks in stock exchange operations. The study also offers practical recommendations for businesses to adapt to a rapidly changing financial landscape, ensuring long-term sustainability, financial stability, and competitiveness.