MÍDIA E A SATISFAÇÃO COM A IMAGEM CORPORAL DOS ADOLESCENTES DE UMA ZONA RURAL PARANAENSE

The study aimed to investigate whether there is a relationship between social media use and body image satisfaction among adolescents from the rural area of Santa Helena, Paraná, Brazil. The sample consisted of 42 girls and 42 boys enrolled in the 8th and 9th grades of elementary school and high school at a school in the interior of Santa Helena, Paraná. Data collection was conducted through an online questionnaire containing sociodemographic information, the Sociocultural Attitudes Towards Appearance Questionnaire (SATAQ-3), and the Body Image Satisfaction Scale (BISS), both adapted with a phrase completion response scale. The results indicated that most adolescents had an adequate Body Mass Index (BMI) and demonstrated moderate satisfaction with their body image. However, approximately 75% reported a desire to change their body weight, indicating that most participants experienced some level of body image dissatisfaction. Spearman's correlation analysis revealed a weak but statistically significant relationship between media use and body image satisfaction (r=0.2252; p<0.039). These findings suggest that, even in rural contexts with less media exposure, sociocultural ideals of the "ideal body" continue to influence adolescents, particularly regarding weight.