Generative AI: Delivering on the Promises and Understanding the Perils

Given the growing use and implications of generative AI (GenAI), this special issue seeks to offer new, pertinent insights related to how individuals and firms can and should address it, as well as which types of policies and regulations are necessary to ensure its promise is not overcome by its perils. In addition to introducing the nine contributions that make up this special issue, this editorial proposes a framework for understanding the promises and perils of GenAI. It also summarizes key considerations and demands that drive GenAI use, policy makers’ regulatory efforts, and avenues for research that address these societally critical questions and applications.

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Publication Details

Journal
Journal of Public Policy & Marketing
Published
2025-06-09
DOI
https://doi.org/10.1177/07439156251338200
Citations
3
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
7.44
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article

Generative AI: Delivering on the Promises and Understanding the Perils

Yuping Liu–Thompkins, Dhruv Grewal, Shintaro Okazaki, Abhijit Guha
3 citations
Journal of Public Policy & Marketing
AI in Service Interactions
7.44
article

Generative AI: Delivering on the Promises and Understanding the Perils

Yuping Liu–Thompkins, Dhruv Grewal, Shintaro Okazaki, Abhijit Guha
article en
3 citations

Abstract

Given the growing use and implications of generative AI (GenAI), this special issue seeks to offer new, pertinent insights related to how individuals and firms can and should address it, as well as which types of policies and regulations are necessary to ensure its promise is not overcome by its perils. In addition to introducing the nine contributions that make up this special issue, this editorial proposes a framework for understanding the promises and perils of GenAI. It also summarizes key considerations and demands that drive GenAI use, policy makers’ regulatory efforts, and avenues for research that address these societally critical questions and applications.

Journal of Public Policy & MarketingVol. 44(3)
Agricultural Marketing Service (US), King's College London (GB), King's College School (GB), Florida Atlantic University (US), Old Dominion University (US), Tecnológico de Monterrey (MX)
Openalex Percentile: Top 3%
AI in Service Interactions
7.44
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Generative AI: Delivering on the Promises and Understanding the Perils — Yuping Liu–Thompkins, Dhruv Grewal, et al. · Journal of Public Policy & Marketing (2025) | TGRS Research Map | TGRS