E-scooter riders: A cross-cultural analysis of traffic safety attitudes and behaviors

The rapid adoption of electric scooters (e-scooters) has transformed urban mobility, offering a practical and flexible alternative to traditional transportation modes, particularly in areas with limited access to public transit. However, this rise in popularity has also brought about serious road safety concerns, particularly regarding risky behaviors such as riding under the influence of alcohol, carrying multiple passengers, and non-compliance with traffic regulations. While non-compliance with traffic regulations is not unique to e-scooter users, the combination of multiple risky behaviors observed among them may contribute to a higher likelihood of such violations. In addition, protective behaviors, such as helmet use, remain low among many riders, increasing injury risk in the event of a crash. This study aimed to analyze the prevalence of self-reported risky behaviors across various demographic groups and regions, and to assess factors contributing to the likelihood of unsafe e-scooter riding behavior. To achieve this, we used data from the third edition of the E -Survey of Road users' Attitudes (ESRA), focusing on responses from 39 countries worldwide. Descriptive analyses of self-reported data were conducted to examine e-scooter usage patterns and self-declared risky behaviors. Additionally, mixed-effects logistic regression models were employed to identify significant predictors of these behaviors, including gender, age, student status, crash history, and attitudes toward traffic laws. The results revealed that younger individuals and males are more likely to use e-scooters and engage in risky behaviors. Key factors influencing or associated with these behaviors included previous crash involvement, student status, and permissive attitudes toward safety regulations. The study highlights the need for targeted safety interventions that address infrastructural factors as well as behavioral factors, including demographic and attitudinal influences. This integrated approach can help policymakers develop more effective strategies to mitigate the risks associated with e-scooter use and enhance urban road safety. • Younger riders and males show greater e-scooter use and are more likely to engage in unsafe riding behaviours. • Risks include riding without helmets, carrying passengers, and riding under the influence of alcohol. • Risky e-scooter behaviours are linked to crash history, being a student, and permissive attitudes toward unsafe traffic actions. • Regional differences suggest that safety interventions should be tailored to local cultural and regulatory contexts. • Safety strategies must address both behavioral and regulations to mitigate e-scooter-related risks.