A Fairness-Aware Recommender System Based on Genetic Algorithms for User, Provider and Platform Optimization

In recent years, the extensive application of recommender systems in fields such as e-commerce and streaming services has significantly enhanced user experiences. While traditional recommendation methods have effectively improved user satisfaction, they exhibit shortcomings in balancing platform revenue and provider fairness in multi-objective optimization scenarios. To address these challenges, we propose a fairness-aware multi-objective optimization framework solved using intelligent evolutionary algorithms. Specifically, the framework integrates three core metrics: user satisfaction, provider fairness, and platform revenue, and applies an improved genetic algorithm (GA) for single-objective optimization. Furthermore, the non-dominated sorting genetic algorithm (NSGA) is introduced to optimize multiple objectives simultaneously, maintain solution diversity, and avoid biases introduced by weight assumptions. Finally, experiments on various real-world datasets demonstrate that the proposed method outperforms existing recommendation algorithms regarding user satisfaction, provider fairness, and platform revenue.

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Publication Details

Published
2025-03-21
DOI
https://doi.org/10.1109/icaace65325.2025.11019724
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
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article

A Fairness-Aware Recommender System Based on Genetic Algorithms for User, Provider and Platform Optimization

Nengjun Zhu, Yixun Lu, Huanjing Gao
Digital Marketing and Social Media
article

A Fairness-Aware Recommender System Based on Genetic Algorithms for User, Provider and Platform Optimization

Nengjun Zhu, Yixun Lu, Huanjing Gao
article en

Abstract

In recent years, the extensive application of recommender systems in fields such as e-commerce and streaming services has significantly enhanced user experiences. While traditional recommendation methods have effectively improved user satisfaction, they exhibit shortcomings in balancing platform revenue and provider fairness in multi-objective optimization scenarios. To address these challenges, we propose a fairness-aware multi-objective optimization framework solved using intelligent evolutionary algorithms. Specifically, the framework integrates three core metrics: user satisfaction, provider fairness, and platform revenue, and applies an improved genetic algorithm (GA) for single-objective optimization. Furthermore, the non-dominated sorting genetic algorithm (NSGA) is introduced to optimize multiple objectives simultaneously, maintain solution diversity, and avoid biases introduced by weight assumptions. Finally, experiments on various real-world datasets demonstrate that the proposed method outperforms existing recommendation algorithms regarding user satisfaction, provider fairness, and platform revenue.

Shanghai University of Engineering Science (CN)
Openalex Percentile: Top 83%
Digital Marketing and Social Media
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