Advanced Computing Technologies and Digital Transformation: Analyzing Positive Sentiment Trends in Online Stock

With the rapid advancement of computer technologies, such as artificial intelligence, block chain, big data analytics, and artificial intelligence, the business landscape is undergoing profound transformations. Among these, digital transformation stands out as a critical strategy for firms aiming to stay competitive in the digital era. As such, this study investigates how digital transformation affects public sentiment toward firms on social media platforms in China. Using 2008-2022 data on Chinese listed companies and multivariate regression analysis, this paper identifies that digital transformation boosts positive online comments and sentiment. This relationship is mediated by gains in total factor productivity from digital initiatives. Moreover, concurrent green transformation positively moderates the effect, amplifying the impact of digital moves on online positive sentiment. Heterogeneous results reveal that the digital transformation effect on online positive sentiment is greater for state-owned, high-tech, and large companies. To our knowledge, this is the pioneering study to examine the linkage between corporate digital transformation and online public sentiment. The findings reveal whether, how, and when digital transformation shape more favorable public sentiment and online buzz. As companies continue to harness the power of digitalization, productivity improvements, and green development, they can foster positive perceptions and enhance their online reputation, further leveraging the capabilities of cutting-edge computer technologies to solidify their market positions. This study underscores the significant role of digital transformation in shaping public sentiment, and it highlights the synergistic effects of combining digital initiatives with green transformation. As companies continue to navigate this digital landscape, they should also consider the evolving capabilities of emerging computer technologies, such as leveraging advanced machine learning algorithms for more personalized customer engagement and utilizing cloud computing to enhance data processing efficiency and scalability.