ANALISIS PERKEMBANGAN MINIMARKET MODERN DAN PASAR TRADISIONAL DI KECAMATAN ALANG-ALANG LEBAR

This research aims to analyze the development of modern minimarkets and traditional markets in Alang-Alang Lebar District. With the rapid growth of minimarkets, this research explores the impact on the sustainability of traditional markets which have long been the center of the local economy. The method used is a quantitative approach using interviews, observation and secondary data analysis. The research results show that modern minimarkets provide easy access and product variety, but also cause a decrease in the number of visitors and income of traditional markets. However, traditional markets still have their own charm, such as unique local products and social interaction. Recommendations from this research include the importance of synergy between minimarkets and traditional markets to create a balanced and mutually beneficial economic ecosystem.

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Publication Details

Journal
GANEC SWARA
Published
2025-03-01
DOI
https://doi.org/10.59896/gara.v19i1.180
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

ANALISIS PERKEMBANGAN MINIMARKET MODERN DAN PASAR TRADISIONAL DI KECAMATAN ALANG-ALANG LEBAR

Hala Haidir, Herda Sabriyah Dara Kospa, BILLY BETWIN SYAH
GANEC SWARA
SMEs Development and Digital Marketing
article

ANALISIS PERKEMBANGAN MINIMARKET MODERN DAN PASAR TRADISIONAL DI KECAMATAN ALANG-ALANG LEBAR

Hala Haidir, Herda Sabriyah Dara Kospa, BILLY BETWIN SYAH
article en

Abstract

This research aims to analyze the development of modern minimarkets and traditional markets in Alang-Alang Lebar District. With the rapid growth of minimarkets, this research explores the impact on the sustainability of traditional markets which have long been the center of the local economy. The method used is a quantitative approach using interviews, observation and secondary data analysis. The research results show that modern minimarkets provide easy access and product variety, but also cause a decrease in the number of visitors and income of traditional markets. However, traditional markets still have their own charm, such as unique local products and social interaction. Recommendations from this research include the importance of synergy between minimarkets and traditional markets to create a balanced and mutually beneficial economic ecosystem.

GANEC SWARAVol. 19(1)
Universitas Indo Global Mandiri (ID), Encana (Canada) (CA)
Openalex Percentile: Top 78%
SMEs Development and Digital Marketing
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ANALISIS PERKEMBANGAN MINIMARKET MODERN DAN PASAR TRADISIONAL DI KECAMATAN ALANG-ALANG LEBAR — Hala Haidir, Herda Sabriyah Dara Kospa, et al. · GANEC SWARA (2025) | TGRS Research Map | TGRS