Implementation of elements of traditional art in the creation of a contemporary fashion collection

The relevance of the study was driven by the growing interest in combining traditional Ukrainian art with modern fashion, which contributes to the preservation of cultural heritage and the development of creative industries. The purpose of this study was to explore the creative potential of the synthesis of Ukrainian art and fashion, to investigate the artistic and compositional features of the major works of the Ukrainian artist Paraska Plytka-Horytsvit for the purposes of designing a modern collection of women‘s clothing. The study employed the following methods: literary and analytical approach, historical and biographical methods for researching information sources; for the analysis of artistic features – visual-analytical method, system-structural, image-stylistic analysis. The study characterised the methods of adapting Ukrainian artistic heritage in the collections of international and Ukrainian design brands and covered their motivation. A series of international and Ukrainian brands (Maison Margiela, Rodebjer, Dior, Anna K, Vozianov, Serebrova, Syndicate, Bevza and Etnodim) were analysed, which confirmed the fact that the integration of traditional art into fashion has significant potential for innovation and identity development in contemporary design. The study revealed a close connection between art and fashion, highlighting the role of Ukrainian traditional art as a source of inspiration in contemporary fashion design. The study rethought the creative output of P. Plytka-Horytsvit in the search for methods of adapting the figurative properties of P. Plytka-Horytsvit‘s works to the artistic and figurative structure of modern costume. The significance of the cooperation of creative industries, namely the development and adaptation of artistic solutions of naive art in the development of modern clothing collections, was highlighted. The practical value of this study lies in the adaptation of the artistic heritage of Paraska Plytka-Horytsvit into modern clothing design, which will contribute to the development of fashion, creative industries, and the preservation of cultural identity.