The Current Situation of the Integration of China's Digital Trade Platforms and Social Media Platforms

With the rapid development of the mobile Internet, China's social media platforms have entered a period of rapid development and embraced a more diversified development track. Under market competition, the commercial expansion trend of social media platforms is intensifying, while traditional digital trade platforms are also seeking media - oriented transformation. This article analyzes the current social media - based business models of China's digital trade platforms, then identifies and analyzes the main threats and defects they face, and attempts to propose optimization methods. This study reveals that China's integration of digital trade and social media platforms, despite its rapid growth, faces challenges such as low repeat purchase incentives, flawed recommendation algorithms, and incomplete evaluation mechanisms. To address these, platforms should optimize user engagement strategies, enhance algorithmic fairness, and establish sustainable content ecosystems, thereby maximizing the synergistic value of integration.