The Role of Customer Experience in Building Brand Loyalty for Samsung INC.
ABSTRACT: This study looks closely at how customer experience really helps build loyalty for the Samsung brand , especially in India. We focused on five main areas: how customer experience affects loyalty how Samsung's connected products create a smooth experience, how well their customer service works , and how much value customers feel they're getting.
Authors
- Manish Srivastava (ORCID: https://orcid.org/0000-0003-2114-8453)
Publication Details
- Journal
- INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT
- Published
- 2025-06-09
- DOI
- https://doi.org/10.55041/ijsrem49803
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00