PENERAPAN E-COMMERCE BERBASIS WEB UNTUK MENINGKATKAN EFISIENSI OPERASIONAL DAN PENJUALAN PADA UMKM JENANG KUDUS ‘RESTU IBU’

UMKM Jenang Kudus “Restu Ibu” still runs its business operations and sales systems manually, so it experiences obstacles in operational efficiency and market expansion. This community service activity aims to help the digitalization process through the implementation of a web-based E-commerce system. The methods used are observation, interviews, and system development with the SDLC waterfall model approach. The system developed includes product catalog features, shopping carts, payment systems, and shipping selection. The implementation results show that the E-commerce system is able to increase operational efficiency, expand marketing reach, and provide ease of transactions for customers. In addition to system development, education and assistance are also provided to UMKM actors to ensure the sustainability of system use. This implementation is expected to be a digitalization model for other UMKM facing similar challenges