RECREATION OPPORTUNITIES OF WELLNESS TOURISM IN GEORGIA

The work considers the wellness-tourism directions and potential of Georgia. In this regard Positive factors of wellness tourism in the economic development of the country are emphasized. The article represents research results setting a goal of establishment of prospects of domestic wellness tourism in relation to potential Georgian consumers. Among the research results, it is especially worth noting the position of the Georgian consumer, who has correctly understood and, accordingly, the Georgian society is mentally ready to contribute to the development of domestic wellness tourism. At that, the article emphasizes the necessity of conducting of correct PR-campaigns and involvement of all categories of consumers. Because of the research, there are represented behavior profiles of Georgian consumers, their wishes regarding wellness tourism, positive and negative characteristics of the local resorts, knowledge of which provides important information in the process of industry reformation. Finally, it can be said, that very interesting findings are made via getting answers on questions crucial for achievement the research goal and through testing of hypotheses proposed, and on their basis, the prospect of Georgia regarding wellness tourism are shown, and a whole number of recommendations for industry development promotion is provided. Keywords: Wellness tourism, SPA-centers, eco-tourism, balneotherapy, resort.