Sustainable Practices in Multinational Fashion Brands: Strategies for Achieving Sustainable Development Goals (SDGs) in Operations

This research is focused on key sustainable initiatives adopted by global fashion brands that are aligned with sustainable development goals. In addition, a systematic literature review (SLR) methodology is followed in this research. The data findings revealed that lack of customer awareness and lack of government support are key challenges faced by global fashion brands in integrating sustainable practices into their global operations.