Significantes y significados del consumo

For the Social and Solidarity Economy, consumption is a disputed space, which is settled mainly through communication and occurs within the framework of a broader struggle in the order of culture. Studies on this consumption represent a contribution to knowledge in this field, establishing dialogues and points of contact with other knowledge and disciplines. This article interrelates the Social and Solidarity Economy, communication, culture and consumption, and is based on complementary lines of exploration: interviews with consumers, with representatives of the field, with communicators from the entities, with people who are experts in communication and consumption, the analysis of digital communication of marketing organizations and consumption in Buenos Aires and bibliographical sources. The work proposes a tour of the names that are used to name and qualify consumption practices in this framework, their meanings and the possible implications in terms of communication and culture.