Examining journalists’ practice since March 2018 of the political reform of Ethiopia

The study was carried out to determine how Ethiopia’s political reform direly affected Amhara Media Corporation journalistic practices. The study explored and analyzed the opportunities and challenges of political reform on television through qualitative research. The data was mainly collected using in-depth interviews and observation. The participants were selected purposefully. Samples were selected from journalists, content editors, and management members. A total of 18 key informants participated in the study. The data was analyzed thematically. The findings indicate that in the first year of the reform, which began in April 2018, some changes were made; however, the station plays a limited role in addressing the needs of the community. Moreover, the reform does not make the station free from government and political interference. It has done better by expanding the institution and strengthening its manpower since the change, but in content, it is following a pattern out of the journalism system. The findings still indicate that the political system governs the practice of journalism. We suggest that journalists should be the hallmarks of free media and society. Journalists and the media should not be used as tools by their employers. Broadcasts should refrain from waving towards the ruling party's ideologies.