A STUDY ON CUSTOMERS PERCEPTION TOWARDS GROWW

ABSTRACT: This research explores customer perceptions towards Groww, a leading investment platform in India. The study identifies factors influencing user satisfaction, leveraging quantitative and qualitative data. The findings emphasize user experience, security, product offerings, and the role of technology in user engagement.

Authors

Publication Details

Journal
International Scientific Journal of Engineering and Management
Published
2025-06-08
DOI
https://doi.org/10.55041/isjem04360
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
0.00
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article

A STUDY ON CUSTOMERS PERCEPTION TOWARDS GROWW

Disha Nebhani
International Scientific Journal of Engineering and Management
Technology Adoption and User Behaviour
article

A STUDY ON CUSTOMERS PERCEPTION TOWARDS GROWW

Disha Nebhani
article en

Abstract

ABSTRACT: This research explores customer perceptions towards Groww, a leading investment platform in India. The study identifies factors influencing user satisfaction, leveraging quantitative and qualitative data. The findings emphasize user experience, security, product offerings, and the role of technology in user engagement.

International Scientific Journal of Engineering and ManagementVol. 04(06)
Openalex Percentile: Top 87%
Technology Adoption and User Behaviour
DOISourceOpenAlex
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A STUDY ON CUSTOMERS PERCEPTION TOWARDS GROWW — Disha Nebhani · International Scientific Journal of Engineering and Management (2025) | TGRS Research Map | TGRS