Business Performance Based on Business Competency and Business Commitment with Competitive Advantage as Intervening Variable

Micro, Small and Medium Enterprises (MSMEs) contribute to economic growth and employment. This research aims to analyze the direct and indirect influence of business competency and business commitment on business performance through competitive advantage in MSMEs in Citeureup District. The population in this research was UMKM in Citeureup District as many as one hundred and ten units. The sample was taken using saturated sampling. The data used in this research is ordinal data which is converted into interval scale metric data using the Method of Successive Interval (MSI). Data analysis uses descriptive and verification analysis, as well as using path analysis and Sobel Test analysis for intervening variables. The research results show that there is a direct and positive influence of business competence on competitive advantage, business commitment on competitive advantage, business competence on business performance, business commitment on business performance, competitive advantage on business performance, as well as an indirect and positive influence of business competence on business performance through competitive advantage and business commitment on business performance through competitive advantage.