THE SOCIAL ROLE OF CHANGEABLE THEME DECOR IN INTERIOR AND SPATIAL DESIGN

Among the objects of spatial design that form the immediate environment of a person, periodically, on holidays or on the occasion of solemn family events, a changeable theme decor appears. Compared to other elements of design space arrangement, such decor has its own characteristics. It is used for a short time, so it is often made of short-lived, vulnerable natural materials. But it is especially important that it is intended to create an appropriate emotional atmosphere, and not for everyday, household use. In the past, a changeable theme decor was intended for magical accompaniment of various ceremonial rituals. Each ethnic culture has formed its own traditional visual and semantic characteristics for it. They were perceived as a magical talisman, so they remained unchanged for a long time. The modern function of aesthetic decoration of space, the changeable theme decor has received relatively recently. A number of objective circumstances, globalization challenges, commercial arguments have become factors that led to the replacement of autochthonous traditions of ritual decor with foreign ones, borrowed from other, more economically and politically capable ethnic cultures. Changeable theme decor, as a type of design product, has a great potential to influence the national and cultural self-identification of an individual and society as a whole. At the same time, for modern Ukrainian society, a very important task is the revival of national identity. It would be advisable to use the features and advantages of changeable theme decor to return Ukrainian ethnocultural traditions to our subject-spatial environment. Ukraine already has successful experience in organizing festive installations in urban public spaces. It is advisable to supplement it with the organization of mass industrial production of high-quality, competitive changeable theme decor, with traditional features and characteristics for Ukrainian culture.