Radio Advocacy and the Campaign against Kidnapping in Modern Nigeria

Aim of the study: While previous research has looked at many facets of kidnapping, radio advocacy and the fight against kidnapping in modern-day Nigeria have received little attention. Since the seventeenth century, kidnapping has been documented, and in the twenty-first century, it has become more common, especially in Nigeria. The country's economy is severely impacted by this concerning problem. The study evaluated the anti-kidnapping campaign and radio advocacy in modern-day Nigeria. Methodology: It entails conducting a descriptive survey and content analysis using the mixed methods approach which involves both qualitative and quantitative methods. Quantitatively, data was collected from (n=240) respondents and in-depth interviews were conducted with (n=90) respondents in selected states over those anticipated for listening from specific radio stations. Findings: Findings shows that kidnapping has been one of the greatest problems to face Nigeria in the last few years, with devastating socioeconomic and psychological effect on the victims and their families. This abstract discusses how radio advocacy can be a way of combating this threat in Nigeria. Conclusion: To tackle such a complex issue, the best would be a comprehensive approach with multiple stakeholders, with particular ground for radio advocacy as a potential effective vehicle for raising awareness, energizing communities, and impacting legislative action.