CUSTOMER PERCEPTION AND SATISFACTION TOWARDS E-BANKING SERVICE QUALITY – A STUDY IN NANDYAL DISTRICT

Customer perception involves individuals' feelings, beliefs, and attitudes toward a product or service. In e-banking, perceived ease of use, usefulness, and privacy and security significantly influence customer attitudes and intentions to use these services. This study examines these factors as independent variables, with attitude and usage intention as dependent variables. The paper conducts a comparative analysis of customer perceptions of e-banking services, which allow users to conduct transactions digitally. In India's competitive banking environment—comprising nationalized, private, and foreign banks—service quality and speed are key differentiators. The study aims to assess how customers perceive e-banking services across different types of banks.