A Study on Impact of Consumer Behavior on Soft Drinks

Abstract The basic aim of every business organization is to survive and earn sufficient profit in the competitive business environment. This is possible only when the business organization is able to satisfy the needs and wants of the customers because customers are the king of the market and their preference is affected by a number of factors. The businesses face ever increasing pressure from the customers side. Many of them are therefore considering ways of making themselves more efficient, so that they can provide products which are worth customers money. But many times it so happens that in order to fulfill the above objectives, the companies start producing unhealthy products as these products require low quality raw material and hence cost of production decreases. My project on "A study of consumer behaviour on soft drinks" is an attempt to analyze the factors influencing the purchase division of soft drinks and the initiatives that the government can take to stop the production and distribution of unhealthy products.