Impact of Social Media on Investment Decisions: A Comprehensive Analysis

Abstract: The proliferation of social media platforms has significantly transformed the landscape of investment decision-making. This paper explores the multifaceted impact of social media on investors, particularly retail investors, by examining behavioral biases, information dissemination, and the role of financial influencers. Drawing upon recent empirical studies and case analyses, the research highlights both the advantages and pitfalls of relying on social media for investment insights. The findings underscore the necessity for enhanced financial literacy and regulatory frameworks to mitigate risks associated with social media-driven investment behaviors.