Components of the philosophical and psychological dimension of the concept of “war” in the context of mass media activity

The article covers philosophical and psychological aspects of changing the volume of concept “war’ in the modern world. The author consider the main reasons, which influenced on the process of changing the semantic field of this concept. The author pays attention to the fact that the definition of “war” is differ from the familiar definition from the dictionaries and includes not only armed intervention, but also indirect ways of military actions with the aim of influence on the consciousness of audience and implanting of certain patterns and stereotypes of thinking. It has been stressed that today the main struggle is ongoing not for the territories but for ideological support for certain vector by audience. The mass-media are fundamental tools for achieved control of worldviews. Three steps of indirect military actions connected with the media advocacy were given in the article.