Reddit Rehab: User Migration in Response to Mobile Client Shutdowns

This paper investigates the behavior of Reddit users who relied on alternative mobile apps, such as Apollo and RiF, before and after their forced shutdown by Reddit on July 1, 2023. The announcement of the shutdown led many observers to predict significant negative consequences, such as mass migration away from the platform. Using data from January to November 2023, we analyze user engagement and migration rates for users of these alternative clients before and after the forced discontinuation of their apps. We find that 22% of alternative client users permanently left Reddit as a result, and 45% of the users who openly threatened to leave if the changes were enacted followed through with their threats. Overall, we find that the shutdown of third-party apps had no discernible impact on overall platform activity. While the preceding protests were severe, ultimately for most users the cost of switching to the official client was likely far less than the effort required to switch to an entirely different platform. Scientific attention has increased to understand the contributing factors and effects of migration between online platforms, but real-world examples with available data remain rare. Our study addresses this by examining a large-scale online migratory movement.