Perceptions of wild birds by coastal users in an Argentinean natural protected area and implications for management and conservation

Assessing of local perception of wild birds may assist researchers and managers onto its material or utilitarian importance, either positive or negative. This study assessed perceptions and behaviours of coastal users attending a natural protected area in northern Argentine Patagonia towards wild birds; the ultimate goal was to generate information of socio-ecological value to be incorporated into provincial conservation instruments. A total of 390 structured questionnaires were performed on active coastal users attending open-ocean beaches from the San Matías Gulf, Argentina. Local beaches were chiefly used during the austral summer; such usage ranked higher in residents when compared to those from other groups of users. Main motivations to attend beaches were vacation and relaxation. Over 30 species or groups of species were denoted by the respondents; these encompassed 14 orders and 25 taxonomic families. Large and brightly coloured birds were highly selected by surveyed users. Bird colours, their songs and behaviours were the most salient features highlighted as part of the birds´ attractiveness. Freedom and peace were the most prominent feelings bird caused to surveyed users. Coastal users were highly aware of a group of birds feeding or resting on the shoreline, with their main response being distancing far away while walking. This study is the first approach to a quantitative valuation of contemporary non-material benefits of wild birds in the target area. The information amassed in this study may assist in a better understanding of coastal users´ profile about wild bird, and could be used to improve administration management.