Comparative Analysis of Financial Performance Before and After Digital Technology Adoption in the Transportation Industry: A Case Study of PT Blue Bird Tbk

This study aims to analyse the differences in the financial performance of PT Blue Bird Tbk before and after the adoption of digital technology. The research employs a comparative quantitative approach using secondary data from the company’s financial statements during the periods 2012–2016 (before digitalization) and 2017–2019 as well as 2022–2023 (after digitalization). The financial performance is measured using the ratios of ROA, ROE, NPM, DAR, and DER. Data were analysed using the Paired Sample T-Test. The results show significant differences in the ROA, NPM, and DAR ratios. However, no significant differences were found in the ROE and DER ratios. These findings indicate that digitalization has positively impacted the company’s efficiency, financial structure, and long-term competitiveness.