Implementation of Green Entrepreneurship at PT Greenfields Indonesia

This research discusses the implementation of green entrepreneurship at PT Greenfields Indonesia, a manufacturing company that has started to apply green concepts in the implementation of its operations. As the largest livestock integrated manufacturing company in Southeast Asia, PT Greenfields Indonesia is a company committed to implementing an environmentally friendly concept. Starting from the process on the farm, the production process in the factory, product packaging, waste treatment, to preparing CSR for the environment around the factory and farm. This research uses a qualitative method, this research aims to display the implementation of green entrepreneurship that has been applied at PT Greenfields Indonesia. The results of this study show that the implementation of green entrepreneurship not only supports survival, but also improves the company's image and consumer loyalty. In the future, it is hoped that this research will be able to become additional literature for future researches.