The Influence of Digital Leadership and Work Engagement on Company Performance through Work Motivation at PT Telkom Indonesia (Persero) Tbk in the Bogor Telecommunication Area: A Conceptual Framework

This study aims to analyze the influence of digital leadership and work engagement on company performance through work motivation in PT Telkom Indonesia (Persero) Tbk in the Bogor Telecommunications area. In the digital era, the implementation of effective digital leadership is expected to increase employee engagement and work motivation which in turn has a positive effect on company performance. The method used in this study is a quantitative approach with path analysis techniques. The data was collected through a survey involving employees of PT Telkom Indonesia (Persero) Tbk in the Bogor Telekomunikasi area. Based on the results of previous research, digital leadership has a positive effect on work engagement and work motivation, which further improves company performance and work engagement has been proven to be a significant mediator between digital leadership and company performance. It is hoped that this conceptual paper can trigger a better understanding of the factors that influence digital leadership, work engagement, employee performance and work motivation.