Efforts to Penetrate the Global Market: Analysis of Drivers and Barriers to Export of Worm Farming MSMEs in Malang

The vermiculture business is one of the MSME sectors that has high potential in exports, especially to meet the needs of the animal feed industry, organic agriculture, and cosmetic raw materials. This research aims to examine the factors that support and hinder the sustainability of exports of vermiculture products through a case study at CV RAJ Organic in Malang City. The research method used is a descriptive qualitative approach with in-depth interview techniques to business owners, observation, and documentation. The results showed that export success is influenced by product quality, partnerships with global market networks, and the adaptive capacity of business actors. However, there are structural barriers such as complex export bureaucracy, regulatory uncertainty, and lack of local government support. In the era of digital transformation, digitizing the export process is a strategic solution to reduce administrative barriers and accelerate global market access. Therefore, this study recommends the importance of establishing an integrated export service system at the regional level, improving mentoring, digitizing the export process, and socializing regulations to improve the competitiveness and sustainability of local potential-based MSME exports.