Internationalization of MSMEs Through E-commerce: Opportunities and Challenges

This study explores the internationalization of Micro, Small, and Medium Enterprises (MSMEs) through e-commerce, focusing on opportunities and challenges in the context of Indonesia. Using a descriptive exploratory approach combined with a literature review, the research analyzes key factors such as global market access, cost efficiency, cultural adaptability, and logistical constraints. The study aims to develop a conceptual model for e-commerce-driven internationalization and provide actionable recommendations for policymakers and MSMEs. Findings reveal that while e-commerce offers significant opportunities for global expansion, challenges such as digital literacy, regulatory complexities, and cybersecurity risks persist. The research contributes to the academic discourse by offering insights into how MSMEs can leverage e-commerce for sustainable growth, emphasizing the need for supportive policies, strategic partnerships, and enhanced digital infrastructure.