Yoga in Norwegian Nature

As modern yoga continues to be practised and spread all over the world, it is also changing and adapting to local beliefs, practices, and values. Yoga retreats in nature are now a phenomenon in Norway. This article is based on a document study of websites advertising yoga retreats in Norway, exploring how nature is described and presented. The analysis shows that nature is presented as sacred, healing, and valuable. Elements from Sámi spirituality and other religious traditions are drawn on, and nature is marketed as a necessary part of a spiritual package. This can be seen in connection with climate concerns and Bron Taylor’s formulation of the concept of dark green religion. Nature’s utilization in marketing material suggests a Norwegianization of yoga, where yoga is made more Norwegian by connecting it with Norwegian nature, Sámi spirituality, and local traditions. The article argues that we are seeing the emergence of a new pilgrimage practice in Norway as part of the Norwegianization of yoga. Yoga and wellness are paired here with nature experiences and nature spirituality in a local retreat setting.